
Ecommerce success hinges on understanding customer behavior. Cross-selling represents a strategic approach to increasing revenue. All that merchants need to do is to recommend complementary products. The key is to show the right products to specific users.
How is it possible? Numerous tools can optimize an online store’s performance through intelligent product recommendations. You can use a custom Shopify app extension or an existing solution from the App Store. In this guide, we’ll break down the most effective cross-selling tactics and help you find the best cross-sell app Shopify.
Shopify app | Logo | Category | Rating | Price |
---|---|---|---|---|
Honeycomb | ![]() | Upsell and cross-sell, Discounts | 4.8 | $49.99/month - $149.99/month |
Wiser | Upsell and cross-sell, Product bundles | 4.9 | $9/month - $49/month | |
LimeSpot | Upsell and cross-sell, Product bundles | 4.8 | $6.99/month - $12.49/month | |
Candy | Upsell and cross-sell, Product bundles | 4.9 | $39.99/month - $199.99/month | |
Zoorix | Upsell and cross-sell, Product bundles | 5.0 | $7.99/month - $29.99/month | |
FBT CBB | Upsell and cross-sell | 4.9 | $19.99/month | |
UFE Cross Sell | Product bundles, Upsell and cross-sell | 4.9 | $9.99/month | |
Essential Upsell | Upsell and cross-sell, Cart customization | 5.0 | Free | |
Cross-Sell | Upsell and cross-sell | 4.9 | $9.99/month | |
Bundler | Product bundles, Upsell and cross-sell | 4.9 | $9.99/month - $9.99/month |
#1 Honeycomb Upsell and Cross Sell
Vendor: Conversion Bear
App categories: Upsell and cross-sell, Discounts
Description: It is a versatile solution that stands out for its simplicity and powerful recommendation engine. Honeycomb has gained recognition for its ability to understand customer behavior patterns and adapt recommendations in real-time. This cross-sell app Shopify maintains consistently high ratings from merchants across.
Key features:
- AI-based product recommendations
- Product, cart, checkout, and thank you page funnels
- Built-in tools for A/B split testing
- Easily customizable with no theme code added
- Easy setup with custom fields, autopilot mode, etc
- Detailed in-app performance tracking
- Integrates with Facebook Pixel, Google Analytics, TikTok, and more
Customer review:
Price:
- Free plan available
- Free trial available
- SILVER – $49.99/month
- GOLD – 99.99/month
- PLATINUM – 149.99/month
#2 Wiser Product Recommendations
Vendor: Expert Village Media Technologies
App categories: Upsell and cross-sell, Product bundles
Description: Wiser is one of the most established players in the Shopify ecosystem. It combines advanced machine learning with years of ecommerce expertise. Their algorithm has processed millions of transactions, making it particularly effective for stores with large product catalogs and diverse customer bases.
Key features:
- AI-based product recommendations
- Vast selection of product bundle options
- Recommendations quiz
- Advanced customization options
- Extensive analytics with A/B testing
- Configurable pricing logic
- Integrates with PageFly, Reconvert, Yotpo, Klaviyo, etc.
Customer review:
Price:
- Free plan available
- Free trial available
- 51 - 100 orders – $9/month
- 101 - 300 orders – $19/month
- 301 - 500 orders – $49/month
#3 LimeSpot AI Bundles and Upsells
Vendor: LimeSpot
App categories: Upsell and cross-sell, Product bundles
Description: LimeSpot offers a sophisticated tool for personalized shopping experiences through smart product matching. The app has earned a reputation for its exceptional prediction accuracy and ability to boost average order value significantly. Merchants report strong results with seasonal collections and trend-based recommendations.
Key features:
- AI-powered recommendations on every page
- AI Frequently Bought Together bundles
- Smart cross-sells and personalized product suggestions
- Easy installation within minutes
- Automatic theme styling with zero coding
- Integrates with Shopify Flow, Yotpo, LoyaltyLion, Klaviyo, Omnisend, etc.
Customer review:
Price:
- Free plan available
- Free trial available
- Turbo - 250 Orders – $6.99/month
- Turbo - 500 Orders – $12.49/month
#4 Candy Rack
Vendor: Digismoothie
App categories: Upsell and cross-sell, Product bundles
Description: Candy Rack is a newer entrant that has quickly gained traction for its modern approach to cross-selling. The app emphasizes visual presentation and user experience, making it especially suitable for brands that prioritize design and aesthetics. The platform has shown impressive results for boutique and lifestyle stores.
Key features:
- Offers in multiple placements
- AI selection of the most relevant products
- Embedded offers with a seamless UX and native look
- Lightning-fast load times with zero slowdowns
- Offers look like a native part of your store on any device
- Numerous bundle and price-setting options
- Integrates with Shopify Flow, Gift Box, PageFly, etc.
Customer review:
Price:
- Free to install
- Free trial available
- Standard – $39.99/month (or $398.30/year and save 17%)
- Plus – $199.99/month (or $1,991.90/year and save 17%)
#5 Zoorix Bundle Kit and Cross Sell
Vendor: Zoorix
App categories: Upsell and cross-sell, Product bundles
Description: Another candidate for being the best cross-selling app Shopify, Zoorix, has an outstanding five-star rating. The app is known for its reliable performance and deep product integration. It is particularly effective for complex product relationships and has built a loyal following among medium to large-sized stores.
Key features:
- AI-based and manually picked product recommendations
- Mix & Match offers based on collections
- Dedicated bundle promo pages
- Fixed, percentage, and quantitative bundles
- Numerous configurable discount types
- Cross-sell integration with theme cart drawers
- Integrates with Checkout, PageFly, GemPages, Ecomposer, Shop App
Customer review:
Price:
- Free to install
- Free trial available
- Basic – $7.99/month
- Growth – $14.99/month
- Premium – $29.99/month
#6 Frequently Bought Together CBB

Vendor: Code Black Belt
App categories: Upsell and cross-sell
Description: This is one of the most popular cross-sell and upsell apps for Shopify available today. FBT is a time-tested solution popular for its precision in product pairing. The app analyzes purchase patterns to identify genuine connections between products, avoiding the common pitfalls of irrelevant suggestions. Store owners particularly value the quick integration and ability to display social proof through accurate purchase data.
Key features:
- Full functionality to create product bundles
- Smart AI-driven product recommendations
- Fine-tuned recommendations for each product
- Four types of bundle discounts
- Out-of-the-box styles for the theme
- Easy design adjustments to match the brand style
- Handles any number of products, orders, or traffic
- Integrates with Yotpo, Jugde.me, Loox, Ryviu, and more
Customer review:
Price:
- Free plan available
- Free trial available
- Unlimited – $19.99/month (or $199.90/year and save 17%)
#7 UFE Cross Sell and Upsell Bundle
Vendor: UFE - Upsell Funnel Engine
App categories: Product bundles, Upsell and cross-sell
Description: UFE offers a comprehensive tool that shines in its ability to handle complex product relationships and varied store setups. This solution has earned praise for maintaining fast page load times while processing large product catalogs. Precise mobile design and smarter product filtering make it a strong choice for growing stores.
Key features:
- Highly targeted upsell/cross-sell offers
- Product Bundles and Frequently Bought Together functionality
- Customizable volume discounts for bundles
- Highly customized designs
- A/B testing and analytics
- Fully compatible with Shopify Markets
- Integrates with Wowcart Cart Drawer, Google Analytics, Facebook Pixel, etc.
Customer review:
Price:
- Free to install
- Free trial available
- Pay Per Use – $9.99/month
#8 Essential Upsell and Cross Sell
Vendor: Essential Apps
App categories: Upsell and cross-sell, Cart customization
Description: This is one of the best free cross-sell apps Shopify. It focuses on core functionality without unnecessary complexity. The app has built a strong reputation among boutique merchants who want clean, simple implementation. The platform excels at maintaining consistent performance during high-traffic periods.
Key features:
- Tailored cross-sell strategies with AI product recommendations
- Frequently bought products, related products, and add-ons
- Automatic discount promotions
- One-click cross-sell setup on product pages
- Custom cart rules, styles, and promotions
- Integrates with Checkout and PageFly
Customer review:
Price: Free
#9 Cross-Sell Upsell Ace
Vendor: Zooomy
App categories: Upsell and cross-sell
Description: This is a flexible tool that adapts well to different store sizes and types. It stands out for the thoughtful approach to product placement and the timing of offers. Merchants report particularly strong results with their cart page recommendations and post-purchase suggestions.
Key features:
- Cross-sells for products and cart page
- Manual product picking for bundles
- Easily customizable look to match the theme
- Easy setup – directly from theme editor for 2.0 themes
- Simple design that supports CSS customization
- Data on total clicks and detailed reports of total cart revenue
Customer review:
Price:
- Free trial available.
- Basic Plan – $9.99/month.
#10 Bundler ‑ Product Bundles
Vendor: Bundler.app
App categories: Product bundles, Upsell and cross-sell
Description: Bundler focuses on creating and managing product combinations. It has found particular success among stores selling complementary items like cosmetics, craft supplies, and electronics accessories. The app offers improved inventory management and added customizable bundle displays, making it easier to create attractive product combinations.
Key features:
- Easy-to-create cross-sell offers
- Classic, Mix & Match, and 15 other bundle types
- Configurable pricing with numerous models
- Various bundle discount types available
- Custom rules and extensive design customization
- Analytics for CTR, conversions, and recommendation and funnel performance
- Integrates with Shopify POS, PageFly, Cartbot, and more
Customer review:
Price:
- Free to install
- Free trial available
- Premium – $8.99/month
- Executive – $9.99/month
How to select the right app
With dozens of solutions available in the Shopify ecosystem, finding the best Shopify cross-sell app can feel overwhelming. Each app promises to boost sales. Nevertheless, their capabilities, pricing models, and implementation approaches vary significantly.
So, how do you make the right choice? Let’s explore the essential factors to consider when analyzing the options.
-
Functionality. Assess the app’s core features. Some of the useful capabilities are product bundling, personalized recommendations, and multi-channel recommendation options.
-
Ease of use. Evaluate user interface and dashboard. A clean, intuitive design will save you time and reduce frustration.
-
Ease of integration. If you don’t have a technical team, go for an app that requires minimal setup. Look for one-click installations and user-friendly interfaces that don’t demand advanced coding skills.
-
Customization options. Ensure the app allows you to control recommendation placement, appearance, and rules. Flexibility is crucial for matching your brand’s unique selling approach.
-
Automation features. Features like automatic product pairing, dynamic recommendation updates, and scheduled campaigns can significantly reduce manual work.
-
Performance impact. Choose apps with lightweight coding that won’t slow down your website. Fast loading times are critical for maintaining customer engagement and search engine rankings.
-
Analytics and reporting. Check an app’s reporting functionality. Detailed insights into conversion rates, average order value, and recommendation performance are crucial for continuous improvement.
-
Customer support. Look into an app developer’s reputation for customer service. Responsive support can be invaluable when troubleshooting or optimizing your cross-selling strategy.
-
Pricing structure. Compare pricing models. Some apps charge flat monthly fees, while others take a percentage of increased sales.
The right cross-selling app on Shopify is an investment in your store’s growth. It should strategically enhance your business performance and customers’ shopping experience. Take time to test different options. Be prepared to switch if an app isn’t delivering the desired results.
Cross-selling best practices
Selecting a Shopify cross-selling app is only a small part of the work. Building the right strategy takes even more time and effort. If cross-selling is a new strategy for you, the following tips may be helpful:
-
Prioritize relevance. Only recommend products that genuinely complement the item in the customer’s cart. Random suggestions will seem desperate and reduce trust.
-
Use strategic placement. Avoid cluttering the user interface. Place cross-sell offers at smart touchpoints like product pages, cart pages, and post-purchase confirmation.
-
Limit recommendations. Stick to 3-5 related products maximum. Too many choices can cause decision paralysis and overwhelm customers.
-
Highlight value. Clearly explain why recommended products work well together. Show potential savings or enhanced user experience from the combination.
-
Set up personalization. Use customer browsing history, past purchases, and demographic data to make smarter, more targeted recommendations.
-
Work on the visual part. Use high-quality product images and clean design. Recommendations should look like helpful suggestions, not aggressive sales tactics.
-
Apply smart pricing. Show recommended products that are within a reasonable price range of the original item. Extreme price jumps can feel jarring.
-
Optimize for mobile. Ensure cross-sell offers work smoothly on mobile devices. Pay attention to touch-friendly interfaces and responsive design.
-
Run A/B testing. Try different recommendation strategies, placements, and visual designs to optimize conversion rates.
-
Ensure customer consent. Make recommendations feel optional. Never make cross-selling feel mandatory or aggressive.
When executed with empathy and intelligence, cross-selling transforms from a sales tactic to genuine customer service. Remember: your goal isn’t just to sell more. It’s to create a shopping experience that fits into your omnichannel commerce strategy and that customers actually enjoy.
The bottom line
Cross-selling is more than a sales tactic. It’s an opportunity to serve your customers better. By implementing the right cross-selling app Shopify and following the best practices, you can create a shopping experience that feels personalized, helpful, and seamless. It will help you turn each transaction into a chance to build lasting customer relationships.
Cross-selling success demands a balance between technological capability and customer insights. If you need assistance with finding that balance, our team will gladly help – contact DigitalSuits for Shopify store enhancements. We’ll recommend the best cross-sell app for your store and ensure smooth integration with your system.
Frequently asked questions
How do cross-selling apps differ from upselling apps?
The key difference lies in the recommendation strategy. A Shopify cross-selling app recommends complementary products that enhance the primary item. An upselling app suggests more expensive or upgraded versions of the same product.
Are cross-selling apps easy to integrate with a Shopify store?
Modern cross-selling apps are designed for simple, one-click installation through the Shopify App Store. They typically require minimal technical knowledge and offer guided setup processes with pre-built templates and automatic product recommendation algorithms. Most apps can be configured within minutes and integrate seamlessly with existing store themes. Contact us for Shopify integration services.
Do cross-selling apps impact website loading speed?
Modern cross-selling apps are optimized to minimize performance impact. They use lightweight scripts and asynchronous loading techniques. The majority employs advanced caching mechanisms and efficient recommendation algorithms to ensure minimal latency. However, when looking for the best Shopify cross-sell app, prioritize those with proven performance optimization features and monitor site speed after installation.
How quickly can I see results from implementing cross-selling apps?
Most stores can observe initial results within 2-4 weeks of implementation. Some merchants report increases in average order value and conversion rates as quickly as a few days after installation. The speed of results depends on factors like product catalog, recommendation algorithm, and placement of cross-sell suggestions.
What metrics should I track to measure cross-selling effectiveness?
Key cross-selling metrics can include average order value, the conversion rate of recommended products, the click-through rate on cross-selling suggestions, and incremental revenue generated. Additional important metrics are the percentage of orders containing cross-sold items and the return on investment for the best cross-selling app on Shopify.
Was this helpful?
0
No comments yet