A bundle in ecommerce is a set of related products for a lower price than if purchased individually. You might have met product bundles across different Shopify stores, such as when buying a snowboard and seeing a discount offer for snowboard boots and a mask. Bundles effectively increase average order value (AOV) and drive more visibility to your product line.
Here, we review how to create bundles on Shopify via your store admin, through custom development, and using native and third-party Shopify apps. We’ve compiled the complete set of solutions to help you benefit from bundles right after reading this article.
How to bundle products on Shopify: eligibility criteria
You can sell bundles on Shopify through your online store, Shop and POS apps. To use this feature, your store should meet the following requirements.
- Use the Online Store sales channel or a Custom Storefront.
- Have a Shopify Bundles app installed.
- Use Checkout Extensibility. Stores that use checkout.liquid customizations are incompatible with Shopify bundles.
Also note that bundles have no support for the Shopify subscriptions app and purchase options, such as subscriptions, pre-orders, and try-before-you-buy.
If your store is eligible to create Shopify bundles, let’s start exploring what types of bundles you can add and the ways to build them.
Types of Shopify product bundles
Technically speaking, there are three types of bundles available on Shopify.
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Fixed bundles are composed of different products you choose to sell together with a discount. For example, you can bundle shampoo, conditioner, and hair mask to let customers purchase them as a single product.
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Multipack bundles consist of more than one item of the same product. For example, you can bundle four or eight coconut masks or create sets of T-shirts.
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Mix-and-match bundles consist of interchangeable items, letting customers create their own sets of desired products.
The DigitalSuits team created all kinds of product bundles on Shopify for our clients to let them flexibly manage their offers and boost sales. See the LunchboxPacks case study to explore how we made a builder feature for creating personalized bundles.
Next, let’s discover how to make bundles of different types with and without apps.
How to create bundles on Shopify without apps
Creating bundles without ready-built apps implies that you set them up manually or through coding. Let’s see how it’s possible and which steps are involved.
Shopify product bundle through Shopify Admin
You can bundle products on Shopify using your store’s admin panel. This is done through the Products section.
- Click Add Product and enter a title and description for your bundle.
- Upload an image to showcase your bundle.
- Set up pricing and inventory information.
- Add shipping details and variants like size and color.
This way, you add a bundle in the same way you would add a regular product. The system will also treat it as a regular product, making it problematic to track inventory for individual units, analyze statistics for created bundles, and adjust pricing.
Benefits:
- Easy to add bundles
- Free to use
Drawbacks:
- Manual inventory management
- Manual price adjustments
- Limited analytics
Custom bundles on Shopify: Functions and APIs
You will need custom Shopify app development to create something extraordinary, such as letting customers build their bundles on your website or offer bundles with volume discount algorithms. The development includes leveraging Functions and Shopify Bundles APIs available for Shopify Plus stores. Check this guide to start building your bundle solution, or hire professional Shopify developers.
Creating bundles in Shopify with apps
Shopify’s App Store includes many apps that allow you to build bundles. It’s a convenient way to leverage this tool without coding. Every app in the store has unique features in free or paid versions. To make the right choice, you should consider how well app features correlate with your store logic, inventory management, and current goals.
Native Shopify Bundles app
Shopify Bundles is a free app built by the Shopify team. It allows you to create fixed and multipack bundles that include up to 30 different products. Like other products, bundles are limited to 3 options and 100 variants.
How to make a bundle with the Shopify native app?
- Install the app and go to the Bundles app menu.
- Click Create Bundle and enter its title.
- Select the products you want to bundle.
- Once you create the bundle, it will appear in the Products section.
- Click on the created bundle to edit its characteristics. Here you will find the standard product fields, such as title, description, media, price, and SKU. The only difference is the Bundled products section. You can set the desired price for a bundle. It will not affect the prices of individual products. The bundle’s availability is based on the lowest quantity of individual products.
Benefits:
- Easy to add bundles
- Free to use
Drawbacks:
- Only fixed prices are available
- Supports only basic bundles
- No advanced features
Note that the new Shopify Analytics is now in early access and offers multiple reports about product bundles, such as bundle total sales over time, bundle components, product comparison, and more. Your dashboard will display data if you use Shopify Bundles or third-party bundle apps.
Third-party Shopify bundle apps
To create simple and mix-and-match bundles, you can use third-party Shopify apps.
Here are some of the most popular apps from the Built for Shopify category you might wish to use.
- SB Simple Bundles & Kits
- Bundler - Product Bundles
- Unlimited Bundles & Discounts
- Kaching Bundle Quantity Breaks
- FoxSell Bundles Plus
Let’s see how to add bundles on Shopify using the Simple Bundles & Kits app.
In minutes, it lets you easily create fixed, multipack, and mix-and-match bundles. With this app, you also have an opportunity to set up bundles with more