12 Best Shopify Beauty Store Examples with Perfect UX

When it comes to beauty, there is no room for compromise. Your store either captivates customer attention, or they leave it without regret. So how can you showcase the true value of the beauty products in your online store and deliver a user experience that is exactly what your customers want? To help you address these questions, we've curated a list of the best beauty Shopify stores so you can learn from brands that already do it right.

1. Sanctuary
2. Abel
3. Kylie Cosmetics
4. Morphe
5. Olaplex
6. Drunk Elephant
7. Mankind
8. Pixi Beauty
9. Arctic Fox
10. Miss A
11. Mecca
12. Yepoda

Why Shopify is a good choice for beauty ecommerce websites

Before we dive into the exploration of the best beauty ecommerce websites, let's clarify why the Shopify platform is considered among the best choices for this industry.

1. Shopify provides powerful out-of-the-box beauty and cosmetics ecommerce solutions, including analytics, product media, and AI tools.

2. You can find over a hundred free and paid pre-built Shopify themes designed specifically for the beauty industry, such as Sense and Spa.

3. The platform allows in-depth Shopify theme customization through its Theme Editor, apps, and coding tools.

4. You can choose among different Shopify pricing plans to find one that fits your budget and business needs.

5. Shopify integration capabilities let you connect multiple third-party services essential for the beauty industry, such as those for reviews and subscriptions.

6. Whether you're launching a new label or running an established high-volume cosmetics brand, Shopify scales in line with your requirements.

7. With Shopify internationalization tools, you can manage multiple languages and currencies, set up localized storefronts, and more to sell globally.

On top of that, the Shopify team is continuously working on improving the platform's infrastructure, mobile performance, and user experience, allowing you to get the most out of your store right after you set it up.

12 Top Shopify beauty stores for your inspiration

Let's explore how the top Shopify beauty stores build their user experience and which UX practices make them stand out.

Sanctuary - a Shopify Plus beauty store with perfect UX and aesthetics

• Location: United States

• Estimated online revenue: not publicly disclosed

• Category: Natural Perfume

Sanctuary is a US-based fragrance brand that uses bright, sunny designs to reflect its authenticity and eco-friendliness. DigitalSuits' Shopify theme customization services helped our client ensure a fantastic shopping experience by adding a fresh scroll line logic and implementing functionality that lets their customers donate to charity. See more details on how we approached the task in our case study.

UX strengths:

• Outstanding web designs

• Strong trust signals

• Charity donation feature

• Bundle category

• Clear navigation

• Custom client reviews on PDP

• Educational materials

• Effective storytelling

Add-to-cart button with the donate feature.

Storytelling on PDP.

Abel Fragrance is among the best beauty stores on Shopify

• Location: United States

• Estimated online revenue: not publicly disclosed

• Category: Natural / Niche Perfume

Abel Fragrance positions itself as a luxury, biotech-powered scent brand, emphasizing the natural ingredients of its perfumes. And the company's Shopify beauty store perfectly reflects the brand image – it showcases the products with high-quality, stylish visuals and provides a seamless user experience that shapes loyalty and customer satisfaction.

UX strengths:

• Lightning-fast website speed

• Minimalistic and catchy designs

• Soft and mood-driven visuals

• Clear navigation

• Ingredient transparency

• Educational content

• Scent discovery tools

• Detailed fragrance profiles

• Customer reviews displayed via Klaviyo-Shopify integration

• Quick add-to-cart buttons

• Optimized Shopify checkout

Abel's menu reveals all website categories.

'Quick add' button transforms into two buttons, showing available bottles.

UX gaps: CTAs on the store are sometimes less prominent than editorial content, which may cause fewer conversions. If you would like to know which mistakes to avoid to not miss sales, learn our tips on how to improve Shopify conversion rates.

Kylie Cosmetics as one of the top-performing Shopify beauty stores

• Location: United States

• Estimated online revenue: ~$15 M-$250 M

• Category: Celebrity Cosmetics & Makeup

The Kylie Cosmetics store attracts nearly 1M monthly visits thanks to celebrity influence and a strong personal brand. The Shopify platform allows handling high-traffic spikes. At the same time, Kylie Cosmetics keeps customers returning by launching drops and limited collections.

UX strengths:

• Clean navigation for drops

• Regular promos

• Sense of urgency

• Strong visuals

• Loyalty and reward programs

• User-generated content

• Influencer images

• Upsells and cross-sells

User-generated content on the Kylie Cosmetics store.

Limited drop offers by Kylie Cosmetics.

UX gaps: For new users, the number of store categories and promos could seem overwhelming, leading to frustration.

Morphe – Shopify makeup store with a perfect UX

• Location: United States

• Estimated online revenue: ~$15 M–$25 M

• Category: Pro / Influencer Makeup

Main Morphe's strengths are bold visuals, partnership with influencers, and limited-edition kits. The company drives traffic based on collaborations with makeup artists and converts that traffic using curated collections and diverse Shopify cross-selling options.

UX strengths:

• High-quality images

• Clear navigation

• Robust filtering

• User-generated content

• Product bundles

• Upsells and cross-sells

• Video illustrations on product pages

Videos showcasing Morphe's lip gloss on PDP.

Morphe offers to purchase products right from the menu.

UX gaps: Too many product variants and cross-selling options may distract a user from completing a purchase. Also, trust badges, such as Rewards and Satisfaction, lack more detailed information.

Olaplex – one of the top Shopify beauty stores in the US

• Location: United States

• Estimated online revenue: ~$40 M–$50 M

• Category: Haircare / Treatments

Olaplex positions itself as a haircare innovator with a science-driven approach, providing a lot of educational content for customers. This Shopify cosmetics store even offers multiple quizzes, such as one that lets you identify the proper routine for your hair type. The company also has a site version for professional stylists, providing tailored education materials and events.

UX strengths:

• Educational resources

• Quizzes for customer engagement

• Easy navigation by goal and product

• Product sets by value for customers

• Professional stylists' photos

• Events and classes section

• User-oriented and pro sites

• Robust customer reviews with photos

• Before and after photos on PDP

• Recommended products and FAQ on PDP

'Before and After' photos on Olaplex's PDP.

The quiz section for new customers.

UX gaps: Selling internationally on Shopify may seem a bit confusing, especially when it comes to shipping prices and regional messaging.

Drunk Elephant is among the brightest Shopify beauty store examples

• Location: United States

• Estimated online revenue: ~ $50 M–$80 M

• Category: Premium Clean Skincare

Drunk Elephant's store is designed in a cartoon style, with bright imagery that reflects the brand's identity. The company harmoniously blends user-generated content with its own education materials, building trust and supportive relationships with its customers.

UX strengths:

• Concise storytelling

• Educational materials

• User-generated content

• High-quality images and videos

• Clear navigation

• Cross-sells at checkout

• Custom bundle features

• Transparent ingredient information

• Tips and how-tos

Drunk Elephant's custom bundle feature on PDP.

Key product ingredients on PDP.

UX gaps: A lot of product information and educational materials on PDPs can seem overwhelming, complicating customers' purchase decisions. Plus, the bundle pop-up is hard to close, making product exploration confusing.

Mankind is among the top Shopify beauty stores in the UK

• Location: United Kingdom

• Estimated online revenue: Not publicly disclosed

• Category: Male Grooming / Marketplace

Mankind is all about men's beauty. The store offers a wide selection of body, skincare, and hair care products from various brands. The products are showcased with high-quality visuals not only of the bottle but also of what's inside. You will also find broad educational articles with integrated product offers.

UX strengths:

• Well-structured taxonomy

• Robust filtering

• Editorial content

• Various product images

• Custom account with a wishlist

• Free gift offers

• Starter kits and routine builder

• 'Track my order' feature

Multiple product images to illustrate characteristics.

Product offers in Mankind's blog.

Pixi Beauty stands out as one of the most beautiful Shopify beauty stores

• Location: United Kingdom

• Estimated online revenue: Not publicly disclosed

• Category: Skincare / Affordable Beauty

Pixi Beauty's store stands out with bright images that bring a sense of good spirits. It has everything a good beauty store should have – its own brand voice, high-quality product photos and illustrative short videos, educational content, and exclusive features, such as a skincare routine builder.

UX strengths:

• Skin-care tutorials and quizzes

• Photos and videos to see a product in action

• Custom kits and a skincare builder

• Product bundles as a category

• Customer reviews with photos

• FAQ section on PDP

• Special offers and sales

• Shopify loyalty program

• Recently viewed products

• Limited offers

'Build your routine' section on PDP.

Customer reviews with photos and a summary.

UX gaps: There are some glitches that may discourage quick purchase, such as hiding CTA buttons on the mobile website. To get rid of bottlenecks to smooth purchases in your store, see how to ensure a perfect mobile checkout experience.

Arctic Fox is among the most inspirational examples of Shopify beauty stores

• Location: United States

• Estimated online revenue: ~$0.5 M–$1.5 M

• Category: Vegan Hair Color / Natural Hair Dye

Arctic Fox is a vegan and cruelty-free beauty brand that offers hair-coloring cosmetics. The number of bright colors you can choose for your hair is vast – from purple to neon-moon. You will also find other haircare cosmetics and nail kits. The store's success is built on a strong community of like-minded people looking to express themselves.

UX strengths:

• Clear and straightforward navigation

• User photos and videos on PDP

• Rewards for loyal fans

• Editorial content

• Colorful product images

• Recommended products

• Easy-to-select product variants

• Meaningful descriptions and how-tos

User photos and videos on product pages.

Rewards program by Arctic Fox.

Miss A is among the best Shopify beauty store examples

• Location: United States

• Estimated online revenue: Not publicly disclosed

• Category: Value / Bargain Beauty Marketplace

The Miss A store offers an extensive product catalog of skin, body, and hair care items, along with matching accessories, at low prices. Despite such a vast product set, this Shopify store delivers perfect performance and a seamless user experience across all pages.

UX strengths:

• Clear navigation

• Multiple product visuals

• Quick product preview

• Loyalty club

• Gift cards section

• Customer reviews

• Quick buy feature

• Related products

• Cross-sells in the cart

The Quick Buy feature on the Miss A store.

The menu drop-down list provides smooth navigation across the product category.

UX gaps: The lack of clear trust signals, such as customer reviews with photos and brand storytelling, may hurt conversion for first-time buyers.

Mecca – a Shopify beauty store with a perfect design

• Location: Australia

• Estimated online revenue: ~$1.2 B+ (corporate, not just the online store)

• Category: Premium Beauty Retailer / Marketplace

Mecca is an Australian company that leverages the Shopify engine to run their extensive store that connects the world's most popular beauty brands. Their website is a convenient sales platform for multiple audiences, letting them purchase individual products or comprehensive kits and sets.

UX strengths:

• User-friendly navigation

• Educational content

• Gifting quiz and gift cards

• User-generated content

• High-quality product images and videos

• Reviews with photos

• 'Find in store' feature

• Upsells and cross-sells on PDP and in the cart

• Transparent pricing at checkout

• Custom and fully optimized checkout experience

• Rewards for loyal customers

Custom menu for smooth navigation on Mecca's store.

Custom guest checkout with transparent pricing and return guarantee.

UX gaps: Some store pages lack lazy loading, which slows Shopify performance and results in lower image quality when scrolling quickly.

Yepoda – a top Shopify cosmetics store with high conversions

• Location: Germany

• Estimated online revenue: Not publicly disclosed

• Category: Skincare cosmetics

Yepoda is a Korean cosmetics brand with multiple stores for international selling on Shopify. This DigitalSuits' client was looking to implement new designs, upgrade their five stores to Shopify 2.0, and add a custom discount solution. We've accomplished these tasks to elevate their store's UX to the next level of excellence. See the details in Yepoda's case study.

UX strengths:

• Diverse product images and videos

• Custom skin analyzer

• Loyalty program

• Product variants on PDP

• Robust FAQ on PDP

• Customer reviews and product rating

• 'Before and After' section on PDP

• How-tos with visual illustrations

• Product bundles

• Upsells and cross-sells at checkout

• Fast page load achieved via Shopify speed optimization services

Cross-sell options in the cart.

How-tos with visual illustrations on PDP.

DigitalSuits' tips to ensure a perfect user experience for Shopify beauty stores

At DigitalSuits, we build Shopify stores for customers across different industries, including beauty and cosmetics. Our Shopify web design and development services ensure an exceptional user experience aligned with each business logic and client requirements. These are the top UX practices for Shopify beauty stores we follow in our development routine:

1. Add high-quality visuals that showcase products and the results of their use.
2. Implement navigation with clear product categories, filters by concerns, and ingredients.
3. Offer personalized tools, such as skin analyzers or quizzes, for better engagement.
4. Provide transparent information about the products, their benefits, and warnings on the PDP.
5. Ensure a strong mobile experience with Quick-add buttons and compliance with accessibility standards.
6. Use strong social proof signals, such as product reviews with photos and expert notes.
7. Add upsells and cross-sells that add value, such as discounted bundles and gift bag offers.
8. Provide clear ethics messaging, such as eco-packaging descriptions and cruelty-free badges.
9. Ensure easy returns and commitment-free trials for first-time buyers, adding relevant messaging.
10. Find a vibe that makes customers love the shopping experience by sharing emotional stories and maintaining a consistent tone of voice.

Curious to see the process of implementing these best practices? Check all of our successful Shopify case studies.

If you're looking for experienced Shopify developers to build your beauty store from scratch or optimize the user experience for an existing website, don't hesitate to contact us for an initial consultation. Our company is a certified Shopify Partner with specialists who have gained extensive expertise in developing diverse projects and ecommerce solutions.