Noah Living Shopify store redesign

Noah Living is a D2C German furniture manufacturer with a focus on sustainability. The company's goal is to develop a new way of life and furnishings by fusing classic elements with simple, imaginative designs. Noah Living pursues only what matters most timeless forms and practical flexibility.

Every product arrives modular by design and open to customization, so it adapts to new spaces and roles over time. Ready to change and grow, the furniture is long-lasting. The brand offers individualized support for professional partners through a designated contact who understands each project's specifics. Special requests are addressed directly with production partners to resolve needs quickly.

The client required a highly configurable theme and product page customization with vast color variation options. Without leveraging Shopify Plus development, they hit variant limits. Their idea was ambitious and complicated. Additionally, this option should be available on their three main emails:

• order confirmation

• shipping confirmation

• contact the customer

We updated the email templates as part of our Shopify theme development services to match the new website design and fix fitting issues with the new theme. Also, the customer order flow was outdated and problematic, necessitating a more efficient process to manage incoming requests and sample ordering. A final requirement set the bar for presentation: the site had to look beautiful and high-quality on large screens, phones, and computers, with each section and feature meeting the same visual standard.

Shopify product page customization results

• Layered preview engine. Assembles a single, instant product view by combining all of the visual layers.

• Lean product model. One product record with customer choices captured as properties rather than variants.

• Add to cart. Clear "Add to Cart" option, with data transferred to the client's email.

• Reusable framework. The same logic works for other builders without changing product data.

Email branding

Labeled, clear, and accurate. The brand's core messages are distributed through emails: order confirmation, customer notification ("contact customer"), and shipping confirmation. We customized email templates to match the site's visual language (type, color, spacing, and components). So every message felt consistent with the storefront.

This Shopify web design included configurable layered products assembled from orders. Standard templates could not show those choices correctly, so we added custom rendering logic inside the emails. Each message now lists the selected parts and displays a precise product preview, giving customers confidence that their order accurately reflects their exact configuration. This approach reduced support questions and kept post-purchase communication aligned with the brand.

This fruitful collaboration with DigitalSuits resulted in a real and valuable solution that helped the client refine the overall branding, enhance the customer experience, and increase Shopify sales. In particular, our solutions contributed to a 7% increase in orders. Clients appreciate the Shopify theme redesign with a vast array of colors (100+) to apply to their items and create the ideal furnishing. As a result, we have achieved +365% in added to cart actions and +14% in completed checkout

Want to see how it all came together? Check out the full Noah Living case study on Behance. Planning to launch or revamp a Shopify store? Talk to DigitalSuits. We turn ideas into products that sell and scale.