Baabuk

Baabuk is a Swiss brand born in the Alps and built around one passion: long-lasting comfort. They're obsessed with natural materials, like wool and sheepskin, not because it sounds nice, but because it works. Warm when it's cold, breathable when it's not, and durable enough for real, everyday wear. Baabuk creates footwear and lifestyle pieces that feel functional, premium, and made for people who value comfort but never stand still.

Operating in a competitive DTC market, Baabuk relies heavily on its digital store to communicate its values, premium positioning, and product story.

• No mobile wireframes or finalized designs at the start

• A need for a new navigation structure with images and icons

• Tight launch timeline aligned with the end-of-year sales period

• Keep custom development to a minimum while improving performance

• A brand positioned as premium, while the existing storefront did not fully reflect that level visually

From the beginning, the focus was not just on "making it look better," but on Shopify theme development to build a stable, scalable store.

Rather than doing everything from scratch, we focused on a full theme redesign for this online shoe store and Shopify integration, covering:

• Homepage

• Collection pages

• Product pages

• Supporting pages such as About Us, Our Story, Contact Us, and the blog

One of the main complexities of this Shopify storefront redesign example was working without finalized designs. We relied on wireframes and had to make many UX and UI decisions independently. It included spacing, hierarchy, interaction logic, and visual balance.

The outcome is a more optimized and modern Shopify store that better reflects Baabuk's premium positioning and Swiss heritage.

Key improvements include:

• A performance-optimized theme suitable for growth

• A cleaner, more contemporary visual structure

• Improved clarity across key sections such as hero banners and collections

• Strategic design recommendations from our designer to elevate the luxury feel

As part of the Shopify consulting services, we also provided step-by-step instructions on:

• How to manage content in the Shopify customizer

• How the updated sections and navigation work

This ensured the Baabuk team could confidently maintain and evolve the store after launch. This project was delivered within strict time and scope constraints. Our cooperation with Baabuk was short-term and limited to 200 working hours. The time constraints required a focused approach and clear prioritization from day one to achieve success in the Shopify theme redesign case.

The combination of a faster theme, clearer structure, and better visual hierarchy helped the store perform better while supporting the brand's premium positioning. Even without a full Shopify website design overhaul, the improvements made within the budget and timeframe had a clear impact on user behavior and conversions.

If you have requirements and are limited by time and budget, get in touch with DigitalSuits. Let's discuss how we can help you move faster, prioritize smarter, and get measurable results.