Namza

Headless e-commerce website development for the innovation-fueled men’s skincare brand

Building a custom e-commerce website with headless technology

Location	Germany	Cooperation model	Dedicated Team
Industry	E-commerce	Partnership period	October 2022 – March 2023
Improvements plan	Discovery phase, Requirements, and estimation analysis, Prototyping, and designing, MVP release	Team size	Team Lead, developer, QA, PM
Technologies	Shopify Plus, Storyblok CMS, JS, SCSS, HTML, React, Typescript, Instant Commerce, Instant Commerce SDK, Tailwind CSS

About the client

We’ve been working with the client for a while on a number of different projects. Namza, a men's cosmetics line, is their latest venture. Namza is a contemporary brand that blends natural components with advanced technology to produce eco-friendly and potent formulas for grooming products. We're excited to be a part of this project, help our client launch their new line of men's cosmetics and ensure that their brand achieves success.

About the product

Namza is a skincare brand that values natural ingredients and the latest technology in creating products. They produce their beauty goods with utmost care for nature, incorporating organic components such as aloe vera, chamomile, and green tea, to create distinctive formulations that effectively nourish and revitalize the skin. They were eager to create an e-commerce experience that reflects their brand identity, and we gathered a team to help them. We worked in partnership with Instant Commerce for this project to get their store running.

Challenges overview

The headless commerce case objective was to create a new e-commerce experience for the men’s skincare products brand, expanding its audience and increasing sales. The client wanted to go headless and use Shopify and Instant Commerce. The front-end part was developed with Instant Commerce, while the back-end part (like orders, products, emails, and user data) was left on Shopify.

The project faced several challenges during the development process. The client requested a unique design that was not included in Instant Commerce's standard design set. The Instant Commerce platform is new, so it has some restrictions, and some requested features were not available.

To address the challenges, we cooperated closely with the Instant Commerce team to discuss and find solutions to the problem, adding missing features and overcoming restrictions. Our proposed solution was to develop a specific code and customization with the Instant Commerce team's help to create a unique design that met our client's requirements.

Our solution

We offered a solution that focused on close collaboration with the Instant Commerce team to develop workarounds and find options for any missing features or restrictions. Our partnership helped us to implement a unique design that met the client's requirements, and we were able to develop the website with all the desired features.

Navigation

We designed a simple and intuitive navigation system that facilitates getting the desired content effortlessly and helps make purchases effortlessly.

About us page

The About Us page presents detailed information about the company's history and team members. As a result, potential customers can trust and have confidence in the company.

Contact form

A contact form simplifies the process of generating leads and inquiries. It also helps streamline communication and ensure that all inquiries are directed to the appropriate department or individual within the company.

Blog

The blog offers valuable information and insights related to the company's industry. The company can use the blog to position itself as a thought leader and engage with potential clients.

Social media integration

The website features social media icons linked to the company's profiles, enabling users to interact with the company on multiple platforms.

Result

Through our e-commerce success story with the Instant Commerce team, our experts implemented the headless website development that met the client's specifications. All implemented features work seamlessly together and create an excellent user experience. Our solution satisfies the client's requirements, making it a successful step into the e-commerce world. Now we are in the second phase and discussing the implementation of some more complex features. For instance, with our custom discount feature, the client will be able to add discount codes to orders and see the price difference displayed clearly. Plus, we're adding geolocation pop-ups and a free shipping element to make the shopping experience even smoother.

As a result, the company got:

A unified frontend that supports five languages and achieves twice the speed compared to a non-headless system
An enhanced user experience and easier website maintenance
Consistency across different devices, platforms, and languages, facilitating website navigation
More efficient management of the website, with a single codebase that can be used across multiple channels
Possibility to streamline e-commerce store operations

What our clients say

Alexandre Robicquet

CEO & Co-founder

,Crossing Minds

5.0

“We had quite a complicated project, but DigitalSuits managed to lead and support us.”

DigitalSuits integrated Shopify with our APIs and then developed a corresponding app for the Shopify App Store. This project connected all of our services and APIs through a Shopify ecosystem. DigitalSuits has successfully completed the project on time, and we’re planning to begin another one quite soon.

Laurents Mohr

CEO & Co-founder

,Happyglam

5.0

"They provide good value for money and have kind staff."

The DigitalSuits team stepped in to take over the project from another vendor. The team demonstrated their effective workflow and compliance with industry best practices. As a result of this, the team was able to deliver on their tasks in a timely and professional manner. Now DigitalSuits is building and maintaining our four Shopify stores.

Michael Lewis

CEO

,Claim Technology

5.0

“The DigitalSuits team fully devoted themselves to producing a quality final product.”

Their team was responsible for the IT architecture, front- and backend web development work for the platform components, and API implementations. The main app is programmed using Ruby on Rails, and the frontend was developed using React.js. They delivered superior services, assigning only highly-experienced professionals to the project.

David Olkovetsky

Owner

,Artisan Revere

5.0

"They're extremely focused on making sure results achieve your standards."

We hired DigitalSuits to develop our website in conjunction with our designer. Our goals were to get the site pixel-perfect compared to our designs. DigitalSuits team was able to meet all of the expectations for the project. The company appreciated how well the team took their feedback and was always eager to fix any issues.

Henna Mehta

Operations Associate

,Askporter

5.0

"DigitalSuits proved themselves to be specialists in their field."

The successful launch of the first demo has generated positive feedback and interest. DigitalSuits seeks constant product improvement through continuous communication and proactive team integration. Their industry expertise contributes to intuitive, efficient project management.

Sergei Gusev

Co-founder and CPO

,Scentbird

5.0

"They did everything possible to launch our website on time."

DigitalSuits successfully executed on time, adhering to requirements, and a strict budget. The team's project management was extremely efficient. The team lead, in particular, always maintained a positive attitude and showcased utmost professionalism at all times. They truly went above and beyond.

Nick Addyman

Chairman

,Laurus Law

5.0

"They quickly grasped what we wanted to do and have designed and delivered solutions to achieve this."

DigitalSuits delivered a robust application from which the client can anticipate significant results. The team was highly motivated and demonstrated real dedication to the project's success. They weren't afraid to dig deeper into the business idea behind the product to implement the best solutions.

Maarten Raaijmakers

Product Manager

,HappySoaps

5.0

"DigitalSuits has come to the rescue in our time of need."

DigitalSuits is able to take on any challenge the client throws at them and present viable solutions. Their team completes projects quickly and efficiently; they’ve met the client’s needs. The partners communicate clearly through several channels, including email, Slack, and regular meetings.

Takeshi Amano

CEO

,Ikedayama

5.0

"I’m very happy with DigitalSuits."

Internal and external stakeholders have been pleased with DigitalSuits' development skills. The team is capable of pivoting if their strategy doesn't work as expected. They're also open to feedback. Their responsive, talented, and committed approach enables them to establish a fruitful partnership.

Devin Bethel

CEO

,JP Bathroom Master LLC

5.0

"They pulled the right metrics that we needed.."

The client was delighted with DigitalSuits' end product, which is now instrumental for their daily operations. The team praised their amazing project management and outstanding professionalism throughout the engagement.

Kamran Doorsoun

Head of Marketing

,Janado GmbH

5.0

"The collaboration is insane! All previously discussed topics and promises were kept!"

Despite their situation in Ukraine, DigitalSuits delivered all their promises on time and within budget. Their team showcased consistent professionalism and team spirit. Moreover, they leveraged Figma to present and implement their outputs. Overall, the client was satisfied with their service.

Alexander Koshchits

Business Development Manager

,Azati

5.0

"They're always motivated and a great addition to our current team."

Overall, the provided resources have gelled seamlessly with the internal team, establishing a highly collaborative workflow. What's more, they have a thorough understanding of every task, allowing them to deliver exactly what's needed and offer alternative solutions. They're skilled and driven, too.

Alexandre Robicquet

CEO & Co-founder

,Crossing Minds

5.0

“We had quite a complicated project, but DigitalSuits managed to lead and support us.”

Laurents Mohr

CEO & Co-founder

,Happyglam

5.0

"They provide good value for money and have kind staff."

Michael Lewis

CEO

,Claim Technology

5.0

“The DigitalSuits team fully devoted themselves to producing a quality final product.”

David Olkovetsky

Owner

,Artisan Revere

5.0

"They're extremely focused on making sure results achieve your standards."

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