Top Ecommerce Conferences in Europe You Can't Miss in 2026

Anyone serious about ecommerce business growth needs to keep an eye on technology trends. Socialising takes quite a chunk of it. The year 2026 is about to bring great ecommerce networking events with smart people.

We've gathered a list of top events in Europe to visit, from massive retail innovation gatherings to niche seller-focused meetups. These European ecommerce events deliver interesting insights, deep connections, and practical strategies you can actually use. Whether you're a brand founder, digital marketing pro, or tech provider, you'll want these ecommerce conferences in the EU on your calendar.

The best ecommerce conferences to visit in Europe in 2026

Shoptalk Europe

Date: June, 9-11 2026

Location: Barcelona, Spain

Overview:

Shoptalk Europe is a big deal in the retail world, and it pulls in a serious mix of people (retail and brand teams, platforms, agencies). You'll be in Barcelona for a few days of talks and workshops that focus on what actually changes ecommerce today. Expect a strong focus on how to use AI in ecommerce and on customer behavior across channels – this will take the biggest part of the talks.

However, don't think you'll get another theoretical lesson. Speakers will discuss what worked well, what didn't, and what they might do differently in the future. Networking plays a big role, and the Meetup system makes it easier to set up real 1:1 conversations.

Best for:

• Senior ecommerce and retail leaders

• Brand founders

• Product teams

• Technology providers

• Digital transformation executives

Price:

• Retailers and consumers (retail tech buyers) - free

• All retailers and consumer brands - 645€

• Solution providers, analysts and consultants - 2,500€

• Startups (up to 5 years, below €10 million in funding) - 1,000€

• Investors - 1,900€

• Media - free (approval required)

E-commerce Berlin Expo 2026

Date: February 17-18, 2026

Location: Berlin, Germany

Overview:

Ecommerce Berlin Expo is a big, busy show. It has a large exhibition floor and various speaking stages. Also, get ready for crowds and a lot of choices as you'll meet 14,000+ visitors, 340 exhibitors, and 150+ speakers.

Expect plenty of practical topics: platforms, logistics, customer experience, growth, and cross-border expansion. This is one of those events where you can compare options fast because so many providers show up in one place. The discussions will stay close to real-world ecommerce problems. You'll get the most value if you treat it like a targeted hunt, pick your must-see booths and sessions before you arrive.

Best for:

• Ecommerce founders

• Online store owners

• Marketing teams

• Service providers

• Tech vendors

Price: Free, but requires registration

European Seller Conference 2026

Date: March 18-21, 2026

Location: Prague, Czech Republic

Overview:

The European Seller Conference runs for four days in Prague. The main attention will be on Amazon sellers in Europe who earn more than 1 million in sales and want to increase their success. The format is workshops and practical sessions. Attendees should expect a mix of strategy, real problem-solving, and ample time to meet other sellers. The crowd is pretty international. It'll be useful if you sell across EU markets or want to compare how others handle VAT, logistics, and localization. There's also a VIP day, with smaller sessions and shared dinners. It makes it easy to engage in real discussions rather than casual small talk.

Best for:

• Amazon business owners

• Ecommerce founders

• Operations leads

• Service providers

Price:

• Seller main event - 629 €

• Seller VIP pass - 1,299 €

• Service provider main event - 1,099 €

• Note: Price increases on December 15

NRF 2026: Retail's Big Show Europe

Date: September 15-17, 2026

Location: Paris, France

Overview:

NRF Europe is basically the European counterpart to the big NRF retail show concept. It is made for people who want a view of where retail goes next. Ecommerce web development is only part of the picture here. The rest is stores, logistics, payments, and the tech behind them.

The format mixes an expo floor with keynotes and breakout sessions. You will hear what's changing and then immediately see who builds it. Because it attracts a diverse environment, you'll meet corporate retailers and brands, platforms, integrators, and startups. The topics typically focus on innovation and "what's coming next". However, there's also a lot of information that may be used to make practical choices.

Best for:

• Retail and ecommerce leaders

• Digital transformation teams

• CX/CRM owners

• Operations/logistics leads

Price: Not yet available

Savant eCommerce Stockholm 2026

Date: May 7, 2026

Location: Stockholm, Sweden

Overview:

Savant eCommerce Stockholm is a smaller event, and that's kind of the point. The space is made up mostly of senior leaders, people who actually own an ecommerce business or influence marketing decisions. Instead of the enormous keynote theater energy, it leans toward focused sessions and real conversations.

The topics usually are about personalization that doesn't creep customers out, marketplace margins, and loyalty that actually drives repeat buys. Networking is structured, so you don't spend the whole day doing awkward intros and hoping you meet the right person. You'll hear case studies, but they are usually more straightforward than polished. If you want quality conversations over massive crowds, this one fits.

Best for:

• Senior ecommerce leaders

• Digital strategy heads

• Brand executives

Price: Free

Ecommerce Expo

Date: September 23-24, 2026

Location: London, UK

Overview:

Ecommerce Expo is one of those events where you can see a lot of the ecommerce ecosystem in two days. The expo floor is the main attraction: platforms, payments, delivery, CX tools, marketing tech, and data. Everyone's there trying to show you what they do in five minutes. You can dip into ecommerce conferences when you need ideas, then go back to the floor to ask vendors the right questions or grab quick demos.

The ecommerce expo's vibe will be practical: what teams use right now, what they're switching away from, and what's worth trying next quarter.

Best for:

• Ecommerce managers

• Heads of digital

• CRM executives

• Marketplace teams

Price: Free

OMR Festival 2026

Date: May 5-6, 2026

Location: Hamburg, Germany

Overview:

OMR Festival is one of those huge ecommerce festivals, loud and intense, in a very intentional way. It's not an ecommerce only event. You'll hear talks on marketing, data, AI, creators, platforms, and media. Those talks are often from people who actually run big operations. The expo floor feels more like a mini city than a trade show. You'll meet with major tech players and fast-growing startups.

Some sessions are high-level and inspirational, others are surprisingly practical. Because of the size, you won't make it all in two days, and that's fine. The thing is to pick a few themes and follow them through talks, booths, and conversations.

Best for:

• Founders

• Ecommerce leaders

• CMOs

• Anyone working where ecommerce meets brand

Price:

• OMR26 Festival Pass - 529€

• OMR26 Black Pass - 1699€

eTail Germany

Date: March 17-18, 2026

Location: Berlin, Germany

Overview:

eTail Germany is a focused, two-day event built around ecommerce and digital marketing. The audience at this ecommerce conference is mostly retail and brand teams who deal with growth, performance, and customer experience every day.

Sessions often focus on how teams really work: acquisition costs, retention, loyalty, customization, and conversion. This is one of those ecommerce conferences in Europe where you won’t see hundreds of booths. The format favors talks, panels, and smaller discussions. That makes it easier to listen closely and ask real questions.

Best for:

• Ecommerce managers

• Heads of digital

• Marketing leads

• CRM and retention teams

• Brand leaders

Price:

• Conference pass for retailers and brands - free

• Business development professionals - 1,199.00€ + 19% VAT

• Vendors (2-day pass) - 3,399.00€ + 19% VAT

Why attend ecommerce conferences?

Let's be real, you can learn a lot from newsletters, podcasts, and LinkedIn threads. But if you want to know what really works, nothing equals to being in a room with individuals who do this every day. That's why ecommerce summits still matter.

Here's what makes them worth the time (and the travel):

• You get the "real version" of what’s working. Online, everything sounds perfect. At ecommerce conferences in Europe, you hear what is actually going on. What broke, what was a surprise, and what leaders do differently next time.

• You meet people you can’t just DM. Ecommerce networking events put you next to ecommerce leads, founders, and marketplace managers, who are usually busy or hard to reach. In person, a quick intro may turn into a real conversation.

• You backup your plan in one afternoon. Thinking about expanding your business, switching platforms, or fixing retention? A few honest chats can save you weeks of testing the wrong thing. You can compare tools without sitting through ten Zoom demos. If you’ve ever watched three "30-minute demos" that somehow ate your whole week, you get it. On the expo floor, you can ask sharp questions, see the product, and move on.

• You step back from the daily routine. These events force you to pause, look up, and see where the market's heading. This relates especially to the best ecommerce conferences in Europe, where you get a broader view.

• You build relationships that pay off later. The best ROI often shows up after the event. An intro that turns into a partner, a hire, a new vendor, or a simple tip that saves your team a ton of headaches.

If you show up with a plan, ecommerce conferences are a shortcut to better ideas, better decisions, and better connections.

6 strategies to maximize the value of networking at ecommerce conferences

Anyone can go to an event, however, not everyone can find real value in it. These strategies help turn a busy schedule into useful conversations and long-term connections.

#1 Arrive with a short list, not an open mind

Before you join any ecommerce events, decide who you actually want to meet, potential partners or people solving the same problems as you. Roaming around works for creativity, not networking.

#2 Use sessions as conversation starters, not endpoints

A panel or discussion is just a hook. At any ecommerce convention, the true value is seen when you transform a shared takeout into a casual discussion with someone seated close.

#3 Don’t chase the biggest names

At top ecommerce conferences, everyone lines up to talk to the same speakers. You'll often get better insights from operators in the audience who are quietly testing things right now.

#4 Leave space between meetings

Back-to-back coffee chats kill good conversations. The best ecommerce conferences always give a space to catch a breath. One meeting naturally turns into an introduction to someone else.

#5 Ask what people are fixing, not what they sell

Skip the pitch. Ask what's broken in their stack or process. At the conferences, that question almost always leads to honest, useful discussions.

#6 Treat small sessions like gold

A workshop or a focused ecommerce seminar is where people open up. A smaller group often leads to better questions, more information, and interactions that remain after the event.

The point of networking is to have a few conversations you actually use once you’re back at work.

Summing up

Most ecommerce live events are only "worth it" if you show up with a reason. Not a vague goal like "get more contacts," but a real one: find a partner or learn how other teams handle a problem you're stuck on.

The best outcomes usually happen in the in-between moments, a chat after a session, a quick intro that turns into a follow-up call. That's the kind of value you can't scroll for.

If you plan to attend ecommerce conferences in 2026, treat these events like working trips, not fun events. Keep your schedule flexible, and talk to people who do the job. In the end, you'll come home with more than notes. You'll get a better idea about the decisions to make.